How to set up an Amazon account, or more precisely, how to correctly set up an Amazon account. This isn’t a guide on how to create an account, but rather tips on how to avoid a common and extremely serious mistake. I was prompted to write this article by individuals who recently contacted me. Each…
LUCID registration has been a popular topic in recent weeks among online sellers shipping goods to Germany. Registration is mandatory by the end of this year for companies that introduce product packaging to Germany. This means that sellers on Amazon and eBay, among others, have this obligation. If you’re wondering how to register for LUCID…
People interested in selling on Amazon quite often ask me about Amazon FBA. That’s why I’ve prepared some of the most frequently asked questions and answers. 1. What is Amazon FBA? FBA stands for Fulfillment by Amazon, which literally translates to Fulfillment by Amazon. It’s a warehousing and order fulfillment model where Amazon stores the…
Buy Box winner is the seller whose offer goes into the Amazon cart. So when a customer goes to a product page and clicks “Buy now”/”Jetzt Kaufen”/”Buy Now”, they have that seller’s product in their cart – the one who won the Buy Box. In this example you can see there may be many sellers,…
Negative reviews on Amazon are the primary way for customers to express dissatisfaction with a transaction. Amazon places enormous emphasis on customer service quality and customer satisfaction, which is why standards for sellers are very strict. Every transaction affects the seller’s account statistics. Every negative review significantly disrupts these statistics. When negative sales ratings exceed…
A-bis-Z-Garantieanträge, A-to-z Guarantee Claims, or A-to-Z claims. What are they and how to respond to them? Customers shopping on Amazon are used to transactions proceeding with full satisfaction for them. This applies to product compliance with the offer, delivery time, contact with the seller, as well as return handling, including the time in which money…