How to Sell on Amazon and Achieve Success on this Platform?
Over a month ago, a sports equipment manufacturer contacted me.
A very ambitious person focused on success. The goal was to enter Amazon with their offer and improve sales results on eBay.
One product had already existed on Amazon for several months, but the listing was in very poor condition. There were also no sales despite the product’s low price.
We started with Amazon first, and this article is about that.
The products to be introduced on Amazon are seasonal, although sales can occur year-round. The season had just ended, so we had to consider that post-season sales might not be satisfactory. However, we focused on optimizing the listing.
After several hours of analysis, checking competition, categories, using various analytical tools, we prepared titles, bullet points, description, backend keywords, etc. We also added other variants of this product, including many color and size versions. Photos were already available, though of average quality, but more on that later.
The first sale occurred exactly 8 days after our actions. From that point, orders started appearing on average every two days, and after 2 weeks, daily. We could see we were heading in the right direction.
We decided to add another product from the seller’s inventory.
The second product was cheaper but very similar, from the same subcategory and also multi-variant.
The price we set was average for products in this subcategory. With or without shipping, the product price was less than 1 EURO higher than the best-selling product in this category.
The product received the Buy Box almost immediately.
No campaign was running at the beginning.
After two days, it turned out that the new product was even more popular than the previously added one and was selling quite well.
By day 5, it was already in 4th place among the best-selling products in its category. On day 5, we launched an Amazon CPC campaign. What happened after launching the campaign exceeded our expectations.
After 7 days of adding the product, this appeared:
The newly added product became the best-selling item in its subcategory after 7 days.
What Was the Reason for Success on Amazon?
First and foremost, we focused on good listing optimization.
The whole process required many hours of precise work. It still requires work, even if just to optimize keywords for listings or CPC campaigns.
The photos, which aren’t bad but need improvement, we didn’t manage to change before reaching 1st place, but new ones will be coming soon.
What we’ll do next:
– we’ll start using FBA service, which will eliminate any potential shipping issues
– we’ll apply for Amazon Brand Registry, which will give us access to Enhanced Brand Content, which should increase conversion by several to a dozen percent.
These actions should noticeably increase sales.
With a small number of products, you can usually afford to spend a lot of time preparing listings. When there are hundreds or thousands of listings to create, it becomes complicated because not every company has as much time as needed. However, without this effort, it’s much harder to get good results.
Selling on Amazon is primarily about a lot of well-thought-out work. Products without well-prepared listings usually won’t sell themselves, unless you’re not concerned about profit and only about sales volume, with prices below profitability.
High seller input = satisfying results. There are no shortcuts here.
Any actions like manipulating product reviews, seller ratings, or Amazon Black Hat SEO lead sellers to one outcome: ending their adventure with this platform, or at least taking a break from selling on Amazon.
What I could advise you:
- language accuracy in the German market: a good translator and proofreading by a native speaker are important – don’t cut costs here
- pricing – don’t set an initial price you can’t afford, meaning don’t artificially lower it below profitability, because raising it once the product starts selling will likely result in losing the buy box. It’s better to set an average price compared to competition, or slightly below average.
We’re not settling for just one bestseller. We have more products to prepare, which we also aim to bring to the highest possible positions on bestseller lists.
I can share more information during training or consultation.
If you also want to sell successfully on Amazon and are interested in practical and proven knowledge, feel free to contact me.
I’ll show you how to prepare your offer to sell more and get closer to bestseller position.
