From March 21, 2024, Sellers on Kaufland.De Can Use Coupons (Gutschein / Voucher).
Kaufland.de has introduced a new feature that will certainly interest both sellers and buyers – discount coupons. This long-awaited change brings the platform closer to competitive marketplaces like Amazon and eBay, where coupons enjoy constant popularity, especially on Amazon, where in some categories it’s hard to find offers without active coupons. This step will definitely improve sellers’ sales opportunities while benefiting buyers.
Discount coupons are an effective way to increase conversion rates and offer click-through rates. They’re a great complement to advertising campaigns, but even when used individually, they can definitely bring benefits to the seller in the form of increased order volume. Sometimes a coupon can be the factor that tips the balance in our favor against the competition. That’s why we believe using coupons isn’t just an option for professional sellers – it’s a necessity. It’s worth planning coupons even several months ahead.
How to Enable Coupons on Kaufland.De?
First, select products. You can do this individually by choosing products from the list, or by uploading a text file with selected EAN codes.
Then set:
– coupon value – coupons must offer at least 2% discount, allowing sellers to flexibly adjust offers to their needs and pricing strategies.
– coupon value can be expressed as a percentage or as an absolute value in euros
– whether we want Kaufland.de to export prices to external partners such as Google Shopping or Idealo, which increases promotion reach
In the next step, we set:
– maximum duration of the coupon campaign – no longer than 4 weeks
– Coupon quantity limit: number of coupons that customers can use
No fees until April 16, 2024: Kaufland won’t charge any fees for coupon usage until April 16, 2024. After this date, a fee of €0.49 will be introduced for each redeemed coupon (similar to Amazon, where it’s €0.50).
The introduction of coupons on the Kaufland.de platform is a response to market needs that increases seller opportunities. It’s a significant change that demonstrates the platform’s dynamic development in following user expectations and needs.
Coupon features:
All logistics types: Discount coupons will apply regardless of whether products are shipped directly by the seller or through Fulfillment by Kaufland (FBK).
No impact on Buy Box: launching coupons won’t affect the Buy Box indicator. Coupons are a promotional tool that doesn’t interfere with existing ranking mechanisms.
Limited to new products: Coupons can only be used for unused products.
Coupon display rules: When multiple coupons are assigned to one product with overlapping validity periods, customers will see the most recently created coupon.
