Amazon Brand Registry Implementation
Amazon Brand Registry is a program aimed at brand owners and sellers authorized to manage the brand on Amazon by their owners.
Amazon Brand Registry is primarily brand protection on the Amazon platform against unfair competition, but also a package of benefits that improve sales results.
What does Amazon Brand Registry protect against? This program’s protection will be useful in situations such as:
– another company has connected to your product (listing)
– another company is using your brand name not only in the content of the offer itself, but for example, the username or company name is identical to the name of your registered brand
Additionally, you have access to the Transparency program, which minimizes the possibility of selling non-original copies of your product – Amazon requires a code issued by the brand owner to fulfill the order.
Why is it so important to have your own brand?
Without the protection of registering your brand and signing up for the Amazon Brand Registry program, a seller is exposed to unfavorable actions from competitors.
These can be deliberate changes to listings, such as changing photos to worse ones, changing descriptions, bullet points, titles to misleading ones, deliberately gaining negative product reviews, etc.
The benefits of having a brand are not only protection but also access to excellent programs and tools designed only for brand owners.
1. Brand Store
It’s a great way to showcase your offer. The multitude of available ways to build the store and its appearance allows you to create a clear, good-looking store.
The store is also a brand’s showcase, and it’s worth using it when creating Sponsored Brand ads.
2. A+ Content
This is an extended description of the product card on Amazon. It allows combining graphic and text content. Good A+ Content improves conversion. According to Amazon itself, this is an increase of several percent.
3. Sponsored Brands and Sponsored Display ads
These are types of ads available to brand owners. They allow you to create graphic ads, including video, that reach customers even better and translate into improved sales.
What Can We Do for You?
1. In cooperation with some of the best intellectual property law specialists, we will register your brand. If special benefits are available at the time,
e.g., vouchers for entities registering a brand, you will certainly be informed about it and will be able to register your brand much cheaper – the standard official fee is no less than 850 Euro, but when using vouchers, it can be just under 250 Euro.
2. A+ Content – we will prepare extended descriptions on Amazon in selected language versions.
Brand Store. We will build a store for your brand, create a category tree, prepare great graphic content that will allow you to present your products to customers even better.
3. Sponsored Brands and Sponsored Display – we will build and run ads for you that will make even better use of your products’ potential and the Amazon platform. With these types of ads, you will increase awareness of your brand on Amazon and reach new customers, which will translate into increased sales of your products.
Amazon Brand Registry is now an essential step in developing a company on Amazon. We will help you go through this process and maximize the benefits of registering for this program.