eBay Ad Management: PPC and PPS(CPS)
PPS/CPS and PPC ads on eBay are a great way to increase traffic to your listings on the eBay platform, thereby boosting sales.
Many people claim that eBay is slowly losing its market position as an attractive platform for sellers. We disagree. eBay remains one of the leading sales platforms worldwide, including in Germany, the UK, France, and the United States.
Thanks to our CPS/PPS and PPC ad management model, your eBay account will be revitalized.
CPS ads, also known as PPS on eBay, may seem simple and undemanding at first glance. However, only a strategic approach to their management and systematic optimization can unlock their full potential.
How PPS/CPS ads work on eBay:
In this model, the seller only pays when the product is sold, and the fee is based on a percentage of the order value. So, if an order placed through an ad click is worth 100 Euros, and the commission/rate for eBay is set at 5%, then eBay will charge 5 Euros.
We’ve been familiar with eBay PPS ads since they first appeared. We authored the first guide on CPS/PPS ads on ebay.de in Polish:
https://alecommerce.pl/en/baza-wiedzy/forms-of-advertising-and-promotion-on-ebay-part-i-cps-product-campaign
Since then, we have continued to learn how they work, and we can say one thing – we know them inside out, how to build them, and how to manage them.
PPC ads appeared in the autumn of 2021, initially on eBay.de, eBay.com, and eBay.co.uk. Since September 2022, they have also been available on ebay.fr.
PPC ads require a different approach than CPS/PPS. Their preparation alone takes significantly more time.
We need to build an eBay campaign structure:
- campaigns, ad groups,
- add keywords,
- set ad match types,
- add negative keywords
Then, we must continuously review their performance reports and optimize based on them.
Only then will these ads deliver the desired effect in the form of orders on the account, at the lowest possible cost (ACOS).
We likely have the most experience in Poland when it comes to managing ads on eBay.de, eBay.fr, eBay.com, eBay.co.uk, and other platforms. We are practitioners and always strive for the best possible optimization of ad costs and performance, while maximizing sales.
We individually determine with our Clients the range of rates for PPS/CPS campaigns on eBay and budgets for PPC ads on eBay.
We charge based on a fixed monthly fee, or a fixed monthly fee plus a commission on sales generated from ads.
Interested in our services? Request a quote:
email biuro@alecommerce.pl
or call 797 514 185