In-person Amazon Sales Training – Dedicated to your Company and Product Range

Start selling professionally on Amazon

Training cost: 4,920 PLN net (within Poland)

Would you like to enter Amazon and start effective sales while avoiding costly pitfalls that hold other companies back? Or maybe develop your current sales that have stalled?

Training instructor: Michał Migdał – as the founder of Alchemia Ecommerce agency, a member of Amazon Seller Central Partner Network and Amazon Service Provider Network, I will personally conduct these dedicated workshops for you and your company. Their goal is to provide your team with practical knowledge and tools that will allow you to create your own action plan with full confidence and clarity, avoid mistakes, and consciously work on increasing profitability.

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*The call is non-binding. Find out if this online training is right for you.

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In-person Amazon sales training

Training that will introduce you and your company to selling on Amazon.

You’ll learn how to start selling on Amazon. You’ll understand the most important rules of selling on Amazon from Poland in both FBA and FBM systems.

In-person Amazon sales training lasts 7 hours. The training cost is 4,920 PLN net.

If you still have questions after the training, or they arise after you sell your first product, remember that you can count on our help. After the training, you receive 1 hour of free online support, and you can always purchase additional support hours at a preferential rate of 300 PLN net/h.

During the training, you and your employees will gain knowledge in:

Build listings that sell

Instead of learning from your mistakes, learn the principles of creating professional titles, descriptions and photos, selecting keywords that attract customers, position your products, and convert. Plus A+ Content Basic, Brand Story, and excellent A+ Content Premium. These are the foundations of your offer.

Learn how to build 5-star customer relationships.

You’ll learn how to effectively communicate with buyers, resolve disputes, and turn even difficult situations into positive experiences. This is key to avoiding negative reviews and gaining customer loyalty.

Learn how to master FBA and FBM logistics

We’ll show you which logistics model is best for your business, how to save on shipping, and how to manage returns without stress and unnecessary costs. You’ll learn how FBA and FBM Prime work on Amazon. We’ll present different types of FBA and you’ll learn what requirements you need to meet to use them. Did you know you can use FBA to fulfill orders from channels other than Amazon (eBay, Etsy, etc.)?

Amazon Brand Registry: Secure your brand and business

We’ll explain step by step how to protect your brand through Brand Registry. Having your own brand also gives you access to many benefits that increase and facilitate sales.

Learn effective ways to promote your offer

Discover proven methods for advertising and promoting products on Amazon to reach more customers and stay ahead of the competition.

Tax and legal matters

We’ll discuss the most important tax and legal issues related to international sales and you’ll receive guidance on how to prepare for entering foreign markets from a tax and legal perspective.

Who is this training for?

Our training is dedicated to companies and specialists who want to professionally and effectively manage sales on Amazon. We especially welcome:

👔 Entrepreneurs and Business Owners

If you want to define your employees’ responsibilities and train them effectively, or if you operate independently and want to learn the Amazon platform from scratch. This training is also for you if you want to knowingly verify the work of an external agency.

📈 E-commerce and Marketing Specialists

If you’re responsible for e-marketing activities and online sales development in your company, our training will give you practical and advanced tools that will help you really increase sales on Amazon.

🏭 Manufacturers and Distributors

If you’re a manufacturer and want to effectively introduce your products on Amazon, preparing yourself and your team. We’ll help you understand how to start selling on this platform from scratch and ensure steady growth.

🎯 Advertising Agency Employees and Marketers

If you provide Amazon marketing services to your clients, our training will help you understand the platform at a much deeper level and offer them even more effective solutions.

Training format

Individual, dedicated workshops conducted personally at your company’s location, anywhere in Poland. Number of participants: we suggest not exceeding 6.

Post-training support

One hour of free online consultation included in the training price. This is time for additional questions that will arise when you start implementing your new knowledge in practice.

Duration

7 hours of intensive, practical work, fully focused on your products, problems, and goals.

Investment

4,920 PLN net.

Detailed training plan:

Legal and tax requirements

  • VAT, VAT OSS
  • EPR systems
  • GPSR regulation basics on Amazon

If you already have an account, we verify its operation before training.

If you need help setting up an account, we recommend completing this step before training, which we can help with.

1. How to properly list products on Amazon

  • how to build a proper listing on Amazon
  • how to take care of listing elements that affect sales on Amazon
  • Amazon SEO, or how to better index your products
  • how to use Amazon listing building tools: you’ll learn about tools that help prepare offers and how to use them
  • how to maintain the visual side of Amazon listings
  • who and when can use graphic listing templates on Amazon: A+ Content Brand Story, A+ Content Basic, A+ Content Premium
  • how to sell on multiple markets simultaneously: Amazon: .de, .uk, .fr, .es, .it, .nl, .pl, .com.be

This part covers presenting your offer on Amazon and its impact on sales.

Customer service and customer relations are particularly important in international sales through Amazon. Certain standards set by Amazon may seem difficult to implement at first. The principle that the customer is always right often applies here. Of course, this doesn’t mean that the seller is always in a losing position and has no rights.

I will specifically show you methods that will allow you to maintain a high level of customer service, which translates into sales volume, and you’ll also learn what rights you have and how to use them.

I’ll teach you how to resolve disputes with customers, how to communicate with customers, what rules to absolutely follow.

Topics you’ll gain knowledge in:

  • negative comments on Amazon: how to avoid them and how to remove ones already received
  • A-Z claims on Amazon: how to avoid them and how to respond to submitted claims
  • returns handling: how to efficiently process product returns
  • complaint handling, i.e., rights and obligations of seller and buyer
  • item not as described: what to do when a customer claims they received something different from what they ordered
  • missing items and lost shipments, or how to explain to a customer that they won’t receive their ordered item

Everything about efficient logistics – FBM.

  • you’ll learn how to organize shipping to EU countries
  • you’ll learn how to ship products to other countries
  • you’ll learn how to handle product returns from international customers, both from the EU and the rest of the world
  • why it’s worth activating FBM Prime/SFP

You’ll learn how to efficiently handle sales practically worldwide.

  • tax rules for participating in the Fulfilment by Amazon system
  • costs of using the FBA system
  • what mistakes to avoid when using the FBA system – some of them can prevent you from selling on Amazon for a long time, or forever
  • advantages of selling on Amazon in the FBA system
  • disadvantages of selling on Amazon in the FBA system
  • how to prepare for selling in the FBA system
  • how to prepare products for selling in the FBA system

why the payment card for Amazon services must always be active

how to properly add a bank account and pass verification

The training is flexible and adapted to your needs. If you’re only interested in discussing one sales model, either FBA or FBM, then we focus on what specifically interests you. Your industry and company’s way of operating also influence the course and scope of training. Before training, we familiarize ourselves with your expectations and product range to make the training as relevant as possible to your business.

Frequently Asked Questions

One-day Amazon training lasts 7 hours, but you also receive 1 hour of consultation included in its price, and you can purchase additional consultation hours at a preferential rate of 300 PLN net.

Our Amazon training is ideal for employees, managers, and business owners who want to start selling on Amazon or are already selling and want to do it even more effectively. Whether you’re only selling in Poland, our courses will show you step by step the secrets of selling on Amazon, seller requirements, best techniques, and ways to maximize sales results and earnings, including product presentation and advertising. If you’re already operating on Amazon, we’ll analyze your current results and implement actions that will improve the effectiveness and efficiency of your sales, especially in areas that will bring the greatest benefits.

No. Online training is conducted in a way that ensures each participant gets the most out of it, and its quality is not inferior to in-person training. However, remember to prepare properly.

Prefer training conducted online?

Online Amazon Training